My question is why. Why blog when there are already millions if not billions of blogs on any given topic you dare to imagine. Here are some of the answers I’ve received.
- Blogging connects you with your readers and gives them opportunity to interact with you on a deeper level. Readers like that. And if they like you, they’ll buy your books.
- Blogging gives you an outlet to express your thoughts and ideas. It even gives you input from your readers. If they feel they’ve contributed to the content of your books, they’ll buy them.
- Blogging provides you with the opportunity to prove yourself as a well-crafted writer. If you write well with a clear message, they’ll buy your books.
- Blogging develops your brand. It tells the reader who you are and what you’re about, not only your next project, but you as an author … what you represent. If readers understand who you are and what you represent, they’ll buy your books.
- Blogging builds your audience. If you get people reading your blog on a regular basis, they’re more likely to purchase your books.
- Blogging creates interest in your cause/message. If you create interest in your cause/message, they’re more likely to purchase your books.
- Blogging reaches people around the world with your message. If you reach people world-wide, your books will sell world-wide.
At writers’ conferences, the blogging issue can come across with the mindset of selling books. But that’s not the reason why the majority of authors blog. At least I hope it isn’t. The vast majority of authors blog for the pleasure of connecting with their readers and the other part A of the aforementioned reasons above. If our readers buy our books, they have blessed us with more than we deserve. And we should be eternally grateful for their readership.
See you in a twinkling,
Brenda K. Hendricks